📢 According to a recent survey from the National Association of Realtors® (NAR), home staging continues to be a significant part of the home buying and selling process. The 2021 Profile of Home Staging report provides valuable insights into the perspectives of buyers' and sellers' agents, the influence of television programming, and the expectations of buyers. In this blog post, we will explore the findings of this survey, highlighting the benefits of home staging as revealed by industry professionals. Let's dive in! 💪💼
1. Envisioning the Potential: Easier Visualization for Buyers 🌟🔍
The survey affirms that staging a home makes it easier for buyers to envision the property as their future home. An overwhelming majority of buyers' agents, 82%, agreed that home staging helps buyers see the full potential of a space and imagine the various possibilities it offers. By showcasing the home in its best light, staging allows potential buyers to connect emotionally and envision themselves living in the space. 🏠💭
2. Elevating Property Value: A Lucrative Return on Investment 💰💼
The survey findings highlight that staging has a positive impact on the perceived value of a property. Both buyers' and sellers' agents reported an increase in the dollar value offered for staged homes compared to similar unstaged properties on the market. Approximately 23% of agents noted a 1% to 5% price increase for staged homes. Similarly, 23% of sellers' agents reported a similar increase in offers for staged properties. Moreover, 18% of sellers' agents stated that home staging resulted in a significant increase of 6% to 10% in the dollar value of the residence. Importantly, none of the agents reported staging having a negative impact on the property's value. 💸📈
3. Accelerating Time on the Market: Speeding Up the Sale Process ⏱️🚀
Home staging not only enhances the value of a property but also reduces its time on the market. According to the survey, 31% of agents noted that staging significantly decreased the amount of time a home spent unsold. By creating an inviting and well-presented environment, staging captures buyers' attention, generates more interest, and can lead to faster sales. In a competitive real estate market, staging can give sellers a crucial advantage by attracting motivated buyers. ⚡🔑
4. The Influence of Television: Managing Expectations 📺🌟
Television programming plays a notable role in shaping buyers' perceptions of potential properties. The survey revealed that a percentage of buyers (10%) expect homes to look like those portrayed on TV shows. Additionally, 63% of buyers request that their home look like homes staged on television. However, agents emphasized that television shows often create unrealistic standards and set higher expectations for how homes should look. Realtors® advise buyers and sellers to seek guidance from trusted professionals to gain a realistic understanding of the market. 🎥💭🙌
Conclusion:
The survey conducted by the National Association of Realtors® underscores the significant benefits of home staging. By helping buyers visualize the potential of a property, staging enhances their emotional connection and increases their willingness to invest. The use of high-quality visual content, especially in the digital age, has become essential in attracting buyers and accelerating the sale process. So, whether you're buying or selling, consider the power of staging to make your real estate journey a success! 🏆✨🔑 To ensure a smooth and efficient FSBO experience, make sure to get your comprehensive FSBO packet that includes all the necessary documents and resources. Check out this link to access your complete free For Sale By Owner Resource Package today! 📦📋💼
#RealEstate #HomeStaging #PropertyValue #BuyersMarket #SellersMarket #VisualContent #VirtualTours #StageToSell #FSBO